SEO Answered

Your Website is a marketing tool. Its goal is to draw customers to you - but how?

Over 98% of internet users use search engines to find the sites they want to visit. For any business, you need to get ranking well within these search engines for terms or phrases you know your customers will be searching for...

---

Today, almost every business has a website, or plans to get a website. The reasoning is quite simple in most cases...

• We're in business and risk being left behind, so we need a website
• Our customers are changing their buying habits so they need to find us on the internet 
• Our competitors are on the internet, so we should be
• ......

But quite simply most websites, many of which cost many thousands of pounds to develop and publish, will fail to deliver value to their business.

Making Your Website Pay

For a website to earn its keep, it is essential that existing clients / customers or new visitors visit it. Without visitors, it is like having a brochure sitting in a cupboard without ever seeing the light of day. Pointless - you would have been better off not spending the money to produce it!

Business is about balance sheets - if you have more coming in than going out it is good. If you can measure every penny spent and ensure it Nett's you more than a penny then it's good. You're not in business just for the fun after all - the late nights, the early mornings, the meetings, the pressure, the stress - it's not the easiest thing to do - but you know, when it's working well there is nothing better.

With that in mind, you need to ensure your website fits your overall strategy. You need to measure your website in the same way you would a salesperson - weigh the outgoings against the incoming. If the balance sheets do not tally - change something.

Your Options

Make sure your sites visitors like it - do not just ask friends and family if they like your site, as most will say 'yes' without having a reason. Get a proper critique of your site from someone who knows what they are doing - and who can make suggestions on improving your site.

Once you know the site itself is not stopping your visitors from buying from you, you need to drive more visitors to you.

To help promote your website you have a few mainstream options. The most popular by far is using a defined amount of budget per month to drive visitors to your site. You will agree the most you are willing to pay for a visitor, then you receive visitors up to that cost each, to a total value around your maximum budget. This is called Pay Per Click and for some this is all they need do to have a great online business.

Your second option is to improve 'organic' search engine results - these are the results that show in the main window of a search engine as the true results of a search being conducted.

To increase your standing in these results feel almost impossible as so many of your competition want the same and they throw a lot of money at it. BUT, being able to increase your standing in these results can have an immense effect on your businesses profitability.

Your main aim is to be within the top 20, and then within the top 10 - the higher the better is the general rule of thumb.

If you want to get higher organic results for your website, you should contact us and find out how much it will cost to get you ranked well for your main keywords - it might be far less than you think!

Above all else remember - the internet is here to stay. More people use it; more of your customers use it. Your best strategy is to keep in front of all potential customers for what you are selling - this will keep your business thriving and your competition at bay.