Top 10 SEO Results - today and tomorrow
The fact of the matter is, for anyone wanting to make his or her website a viable lifestyle site (generating enough income to allow the required lifestyle) or a very profitable venture that can be the backbone of a multi-million pound empire it is essential to drive high levels of traffic to your site. The easiest, cheapest and most reliable way to have traffic driven to your site is to have recommendations from search engines as one of the most relevant websites available for what their user is looking for. If you can be viewed in this way for extremely competitive and well searched for terms you can literally have millions of users being sent to you - and assuming you are giving good advice, selling good products of offering good information you have the potential of converting £ millions of sales. At the top of this site, you will see that: Over 70% of Search Engine Users Choose Links from the Top 10 Results
Only 4% of searchers choose links below the 20th result
This shows that if you are out of the top 20 you won't be receiving anywhere near the potential of your market - and if you are in the top 10 (ideally top 5) you will be doing well in terms of traffic to your site.
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Even though there can be many hundreds, thousands or even millions of websites focussing on the same topic, all site owners want to be ranked within the top 10 results for popular searches - but why?