Learn to market your website effectively

As with any marketing activity, you will want a good return on your investment.

There is no 'rule of thumb' that suits every type of site, or that guarantees success. The best you can do is to follow tried and tested methods of 'off-line marketing' and translate them into the online world.

Directorys - Some directorys can work well but try to stick to the niche players where possible - although you may be amoungst more competition, there is a far greater chance of effective searches being made.

Pay Per Click - PPC can be a very effective method to market yourself but always make sure you keep an eye on the balance sheets - don't feel you have to pay fortunes to get the first people each day to click your ads - people will be searching all day, so make sure your strategy allows exposure to the widest audience.

Internet Advertising - advertising on relevant sites and forums can bring benefit but do your research - make sure you will get the type of return you want quickly - and ensure you get real-time data so you can make changes to your advertising copy or your campaign immediately.

Networking - as most business people know, there is usually a huge untapped resource at your disposal, and on your doorstep. If you offer a product or service that could be used by business people, or just individuals, you should consider promoting it to the people you mett both at work and in your leisure time.